[Saturday Spotlight] Jai Winter (NEVER NEEDED)

Based out of Philadelphia, Jai Winter is a rapper, singer, songwriter, and engineer who prides himself on conscious rap, influenced by the likes of Kendrick Lamar and Nipsey Hussle. With a tonality that carries the heaviness of his lyrics, engaging bars, and a calming but powerful flow, Winter is poised to be an artist to watch in the coming years.

In his latest single ‘Never Needed’, Winter delves into the disheartening feeling of being unappreciated and the uphill battle of trying to appease those closest to him in the throws of his own low-lights and inner-conflict. The track is heartfelt and insightful, paired with a self-produced music video of Winter going about his day, seemingly being watched by the confines of his own home.